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Charming Charlie and StyleWatch Magazine Announce Limited Edition Collection

Runway-Inspired Jewelry and Accessories Line Features 60 On-trend Pieces, Available Online and In Stores

Aug 3, 2016

HOUSTON, TX (August 3, 2016) — Charming Charlie, the women’s contemporary jewelry and accessories retailer known for its shop by color concept, today announced it has partnered with StyleWatch - a leading fashion media brand for millennials - to create a limited edition capsule collection, featuring a stylish mix of jewelry, handbags, shoes, watches, hats, scarves and sunglasses, all priced between $5 - $39. The collection is available beginning today, exclusively at Charming Charlie’s nearly 370 stores in the United States and Canada, as well as at charmingcharlie.com/stylewatch.

Created in collaboration with the fashion editors at StyleWatch, the collection was built on the desire to offer key designer trends to real women at accessible price points. StyleWatch editors provided design direction for the collection based on runway looks, while the Charming Charlie team ensured that all styles aligned with the fun and unique feel that its customers crave from the brand. The partnership will roll out over a three month time period with 20 new styles introduced into the collection at the beginning of both September and October.

"We are so excited to partner with Charming Charlie to bring runway-inspired accessories to women’s everyday lives,” stated Lisa Arbetter, Editor-in-Chief of StyleWatch and TheOutfit.com. “Both StyleWatch and Charming Charlie celebrate the fun of fashion and stand for quality at a great price. Our editors collaborated closely with their design team to create the gorgeous, fashion-forward shoes, jewelry, handbags, scarves,and hats that make up the line, and we are thrilled to be able to offer so many outfit-making pieces to our readers and their shoppers."

The collaboration will be supported with a national advertising campaign consisting of print, digital and experiential components, including a VIP launch event to kick off the partnership at the Charming Charlie New York flagship store. The campaign creative features top fashion bloggers as models including Sheryl Luke of Walk in Wonderland, Ashley Robertson of The Teacher Diva, and Tai Beauchamp of The Tai Life.

“We are huge fans of StyleWatch and know that women look to them as experts on the latest trends,” said Charlie Chanaratsopon, CEO of Charming Charlie. It’s exciting to offer this special collection exclusively to our customers and give them something at an unbeatable value they won’t find anywhere else.”

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About Charming Charlie

Charming Charlie offers unrivaled value through high quality style and an accessible price. Launched in 2004 by Founder and Chief Executive Officer, Charlie Chanaratsopon, the brand is known for merchandising its broad assortment of product by color, ranging in price from $5 to $150 for select limited edition items. Charming Charlie has more than 370 global retail stores across the United States, Canada, Middle East and the Philippines. For more information, visit www.charmingcharlie.com.

About StyleWatch

StyleWatch is dedicated to making fashion and beauty trends accessible, affordable and fun – it’s your street style inspo board, your personal stylist, and shopping BFF. Believing great style is for everyone, the brand explodes with individual voices, outfit ideas, and styling how-tos. Imagine people-watching on the most stylish street, getting dressed for a fun night out, or falling in love with piece after piece at your favorite store and being able to buy each and every one – that’s StyleWatch.

The Outfit (theoutfit.com), StyleWatch’s companion site, is an online community fueled by our network of Style Hunters – some of the most enthusiastic voices online. Whether you're looking for the latest fashion trends, beauty hacks, shopping news, or styling tricks, you're sure to find it on The Outfit.

EDITORIAL CREDIT: Charming Charlie and StyleWatch Announce Fall Collaboration 
IMAGE CREDIT: Courtesy of Charming Charlie 
SOCIAL MEDIA CREDIT: facebook.com/charmingcharlie; twitter.com/charmingcharlie; instagram.com/charmingcharlie; pinterest.com/charmingcharlie; youtube.com/charmingcharlietv; snapchat.com/add/charm_charlie 
#StyleWatchXCC

 

CONTACT: 
Erin Haggerty 
Director, PR, Charming Charlie 
212-379-6278 
erin.haggerty@charmingcharlie.com 

Reid Myers 
Senior Manager, Communications, Time Inc. 
212-522-6915 
reid.myers@timeinc.com