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Time Inc. Announces Its 2012 List of the “10 NYC Startups To Watch

Second Annual List Forecasts What’s Hot in New York’s Startup Community

Apr 30, 2012

New York City (April 30, 2012) – Time Inc. today unveiled its second annual list of the 10 NYC Startups to Watch for 2012. The startups will be recognized at a special event on Wednesday, May 16th, as part of Internet Week New York 2012. Editors from Time Inc. brands, including TIME, FORTUNE, CNNMoney.com, PEOPLE, Sports Illustrated, Entertainment Weekly, and InStyle, scoured New York’s thriving technology scene to uncover the ten most promising startups this year.

The diverse list spotlights New York City-based startups with the potential to reshape areas from social media and entertainment to commerce and art. The list made its debut during Internet Week New York 2011 with a selection of startups that have experienced significant growth and success over the past year including GroupMe, the group messaging app, which was later bought by Skype for a rumored $85 million, and online eyewear designer and retailer Warby Parker, which has grown 500% over the past year. The event itself has quickly become one of the flagship events of Internet Week New York, bringing together the most buzz-worthy innovators and entrepreneurs driving New York City’s digital renaissance.

”Whether as journalists on the lookout for the next big thing, or as a publishing company pursuing growth in a rapidly evolving environment, Time Inc. is constantly searching for the kind of digital innovation that changes behavior in the simplest and most profound ways,” said Mark Golin, Digital Editorial Director for Time Inc.’s Style & Entertainment and Lifestyle Groups. “And, given the increasingly hot startup scene here in New York City…we don’t have to look too far to find that innovation.”

Time Inc.’s “10 NYC Startups to Watch” in 2012 are (listed alphabetically):

  • Adaptly: The easiest way to advertise and increase engagement across all social networks. Adaptly’s technology enables brands and agencies to easily create, execute and analyze advertising campaigns that take advantage of the unique value of each social platform including Twitter, Facebook, LinkedIn, StumbleUpon and more.
  • Art.sy: A new way to discover art, featuring work from leading galleries, museums and private collections around the world. Powered by The Art Genome Project and run by a team of art historians, Art.sy evaluates artworks across 800+ characteristics to create a powerful search experience.
  • Codecademy: A fun, interactive and easy way to learn code. Since the company’s launch in August of 2011, more than one million people all around the world have begun learning to code on Codecademy, including NYC Mayor Michael Bloomberg.
  • Enterproid: The Divide platform by Enterproid allows companies to embrace the “bring your own device” phenomenon. Enterproid has created a user experience that allows IT to manage the work persona without compromising an employee’s privacy – so employees can use one device for all their work and personal needs.
  • Fab: A marketplace for discovering everyday design. Fab’s website and mobile apps offer exclusive access to daily curated design sales featuring emerging designers and venerated design brands.
  • Fancy Hands: A team of virtual personal assistants ready to work for you right now.
  • Loosecubes: Loosecubes is a peer-to-peer office sharing community.
  • SideTour: A community marketplace where people can discover, book and host unique experiences and activities. Whether it’s racing down the U.S. Luge track with a former Olympic medalist or learning the art of graffiti with an aerosol artist, SideTour’s mission is to connect people with vibrant and creative hosts who want to share their talents and passion with others.[/list_items]
  • Stamped: A social platform that allows friends to put their stamp of approval on what they like best – restaurants, books, music, movies and more. The Stamped app lets you keep track of and share the things you like, as well as tap into the recommendations of your contacts and well-known tastemakers, such as chef Mario Batali, an advisor to the startup.
  • Truth Art Beauty: An online platform that allows users to create their own personal skincare blends. Through a unique online co-creation platform, customers select from premium, natural ingredients best suited to their needs – from Rosehip Oil and Ginseng Extract to Shea Butter and Lemon Peel Powder.

Time Inc.’s 10 NYC Startups To Watch can be found here, on Facebook and Twitter: #TimeInc10Startups. Taking place from May 14 – 20, Internet Week New York has become one of the world’s top festivals celebrating digital culture and commerce, as well as a global showcase for New York City’s thriving technology industry. This year, more than 30,000 people are expected to attend nearly 250 events across the city.[/p]

About Time Inc.

Time Inc., a division of Time Warner, is one of the largest branded media companies in the world. The company’s magazines reach more than 110 million Americans each month, and its websites attract nearly 50 million unique visitors each month. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, INSTYLE, CNNMoney.com and REAL SIMPLE, Time Inc. is home to celebrated events and franchises including the FORTUNE 500, TIME 100, PEOPLE’s Most Beautiful and SPORTS ILLUSTRATED’s Sportsman of the Year.

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