NEW YORK, NY (July 14, 2016) — People’s live daily online show, People Now, is hosting a series of four concerts this summer – the People Now Concert Series Presented by Toyota Music – streaming live on People.com and across multiple Time Inc. digital platforms. Toyota has presented People Now since the show’s launch in September 2014 and is the presenting sponsor of the concert series.

The People Now Concert Series kicks off on Thursday, July 21 at 4:00 p.m. ET on People.com and will feature some of the summer’s biggest breakout stars:

- Thursday, July 21: Daya (first single “Hide Away” is platinum-certified) @theofficialdaya 
- Thursday, July 28: Nathan Sykes (debut single “Kiss Me Quick” just hit number-one on the U.S. Dance Club Songs chart) @nathansykes 
- Thursday, August 11: Chloe x Halle (currently on Beyoncé’s Formation tour) @chloeandhalle 
- Thursday, August 18: Laura Marano (debut single “Boombox,” Disney’s Austin and Ally) @lauramarano 
 

Performers will take the stage at the People Now studios, located in downtown Manhattan’s Brookfield Place. Fans are encouraged to tune in at 4 pm ET on People.com/peoplenow to view these exclusive live performances, plus behind-the-scenes videos and interviews with the artists. A limited number of tickets for the concerts will be available for fans and distributed via the artists. People will be using Facebook Live to stream interviews with People Now host Jeremy Parsons as he engages with the artists and fans before and after each concert.

“We are thrilled to expand our partnership with Toyota,” said JJ Miller, Executive Producer, People and Entertainment Weekly. “The People Now Concert Series exclusively presented by Toyota Music is a chance for us to deliver a live, engaging experience featuring four breakout artists directly to viewers and fans on People.com and across other Time Inc. brands.”

The People Now Concert Series presented by Toyota Music comes on the heels of the very successful People & EW Red Carpet Live. The two-and-a-half hour livestreamed Academy Awards pre-show drew 2.4 million streams across People, EW, InStyle, Essence, Time and People en Español in live views, VOD views and Facebook streams.

Hosted by Jeremy Parsons, People Now is a 20-minute live daily online show presented by Toyota, which airs Monday - Friday at 8:30 am ET and repeats at 11:30 am ET on People.com. Now in its second season, People Now averages 8.2 million streams per month on People.com and 3 million streams on Facebook. The show delivers a satisfying selection of everything People has to offer: exclusive interviews, celebrity and entertainment updates, news and human interest stories — plus, style, pets, moms and babies, food and décor, and more. To view the show, visit People.com and on demand People.com/peoplenow.

“Toyota Music is about creating authentic experiences and connecting consumers with up-and-coming artists,” said Nancy Inouye, National Marketing Manager for Toyota. “The People Now Concert Series is a chance for breakout artists to take bold steps is their careers, and we hope our Toyota Camry inspires equally bold experiences for our customers.”

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About People

Time Inc.’s People revolutionized personality journalism when it launched as a weekly in 1974 to celebrate extraordinary people doing ordinary things and ordinary people doing extraordinary things. Ubiquitous and still at the center of pop culture more than 40 years later, the People brand is accessible on all surfaces (print, digital, video, mobile, social) bringing more than 80 million consumers a unique mix of breaking news, exclusive photos, video, and in-depth reporting on the most compelling newsmakers of our time. In addition, comScore ranks the People and Entertainment Weekly Network No. 1 in the entertainment news category.

 

Each year major media across the globe anticipate the cover reveal of People’s most famous franchise, the Sexiest Man Alive (which celebrated its 30th anniversary in 2015) sparking a lively debate on social media. With a trusted reputation and unparalleled access to the red carpet, celebrities, and entertainment, an essential component of People’s editorial vision remains human interest stories, which touch and often mirror the lives of our passionate audience.

 

People is an award-winning 24/7 news organization headquartered in New York City with reporters across the globe. For more information visit People.com and Timeinc.com, and follow @people on Twitter and Instagram, @peoplemag on Facebook, and the People channel on YouTube and on Snapchat’s Discover.

About Toyota

Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

 

CONTACT: 
Caty Bennett, Laurie Coghlan, Marnie Perez 
People 
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