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Time Inc. Announces Digital Video Distribution Partnerships with Hulu, Yahoo and Zealot Networks

Dec 10, 2015

New York, NY (December 10, 2015) – Time Inc. (NYSE:TIME) announced today that Hulu, Yahoo and Zealot Networks will join the company’s video distribution network. As such, original video from the Time Inc. portfolio of brands will now be introduced across these blue-chips sites and platforms. These new partnerships are a testament to the premium quality of video content coming from Time Inc. brands and their continued growth in its popularity among consumers and advertisers.

 

The Time Inc. distribution network was created in 2013 to complement the company’s owned and operated sites and deepen the advertising inventory offered to the marketplace. Including Hulu, Yahoo and Zealot, there are 18 partners spanning more than 4,000 US sites and platforms. These partnerships include Amazon/Amazon Video Shorts, CBS Local Digital Media, Gannett/USA Today, Vessel’s Video Service and Nextstar Broadcasting, all of which were announced during Time Inc.’s 2015 NewFront presentation. Network launch partners included AOL/AOLon, Cinesport, Scripps/ULive and Tout. The company plans include expanding the network internationally.

 

“We believe powerful storytelling should be accessible to consumers everywhere. This has informed our approach to creating a digital video network built on the foundation of our owned and operated sites. Today’s announcement underscores our plan to expand that network through creative collaborations with partners that believe in premium content. We’re thrilled to be working with Hulu, Yahoo and Zealot,” said J.R. McCabe, SVP, Time Inc. Video.

 

“Zealot Networks is honored to be a part of Time Inc.’s video distribution network,” said Conn Fishburn, Chief Strategy Officer of Zealot Networks. “We share the belief that engaged audiences like to be met on their own terms, and by helping to bring Time Inc.’s award-winning, premium content to them across numerous platforms, it’s an exciting win for the audience, our publishing partners and Zealot.”

 

Time Inc. continues its aggressive video programming and distribution, where it is achieving across-the-board gains in viewership, reach and engagement. In 2015, the company has surpassed more than 1 billion video streams across the network. According to the October comScore report, Time Inc. Video has recorded year-over-year gains of 86% in UVVs (16.2MM), 388% in total views, total time spent was up 98%; and the number of videos per visitor increased 162%.

 

Recent premieres include “Building Hope,” a five-part series honoring military veterans from Southern Living; “A Year in Space,” a documentary series from Time’s Red Border Films, featuring a behind-the-scenes look at the life of NASA astronaut Scott Kelly, the first person to have spent a year in the International Space Station; “New Orleans Here & Now,” a six-part anthology on New Orleans 10 years after Hurricane Katrina, which was executive produced by Academy Award-nominated actress Patricia Clarkson and Golden Globe winner Scott Bakula and was created in partnership with Rampante; and the soon-to-be-released Season IV of the Sports Emmy-nominated series Underdogs from Sports Illustrated. Later this year, the company will introduce a state-of-the-art production studio at its new headquarters at 225 Liberty Street in New York City.

 

”Yahoo is committed to providing the best digital content for our users and advertisers,” said Ian Weingarten, SVP of Corporate Development and Partnerships at Yahoo. “Time Inc.’s portfolio of brands adds to the robust partner content offered throughout the Yahoo network, which reaches more than one billion users globally.”

 

 

 About Time Inc. 

Time Inc. (NYSE:TIME) is one of the world’s leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated franchises and events, including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend our live media events every year. We have been extending the power of our brands through various investments and acquisitions, including the formation of Sports Illustrated Play, a new business devoted to youth and amateur sports, and the acquisition of inVNT, a company that specializes in live media. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers.

 

 About Zealot Networks, Inc. 

Zealot Networks, Inc. is a media and entertainment company dedicated to producing and delivering unique content to passionate audiences worldwide. The company is poised to lead the next chapter in the ever-evolving media landscape through its innovative and flexible approach to content creation, distribution and monetization. For more information, please visit www.zealotnetworks.com.

 

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 CONTACT:

 

Scott Novak

scott.novak@timeinc.com

 

212-522-2687

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