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Time Inc. Launches U.S. Bespoke Edition of Wallpaper*

Debut Coincides With Publication of 200th Issue of International Design, Fashion and Lifestyle Title

Oct 14, 2015

New York, NY (October 14, 2015) – Time Inc. (NYSE:TIME) will launch a U.S. bespoke edition of Wallpaper* and significantly increase U.S.-related content to Wallpaper.com, it was announced today by Evelyn Webster, Executive Vice President, Time Inc.

 

The launch of Wallpaper* U.S. Bespoke Edition on November 1 coincides with the 200th issue of the international design, fashion and lifestyle title. The new print edition will be delivered four times a year to 250,000 young, affluent consumers in major markets throughout the United States. Digitally, Wallpaper.com reaches 500K consumers each month and has a social following of more than 2 million. With the launch of the U.S. edition, that reach is expected to grow significantly.

 

The U.S. edition is overseen by Wallpaper* Editor-in-Chief Tony Chambers, who celebrates his 100th issue as Editor-in-Chief of the brand this fall. To create the bespoke edition, Wallpaper’s editorial team will draw from the global magazine to select content that is especially attractive to a U.S. audience. That content will be supplemented online with original stories, photography and design created specifically for a U.S. audience, including new annual franchises U.S. Brand Icons, Art of Craftsmanship and Elements of Design.

 

The new edition launches with more than 30 advertising partners spanning the best in fashion, travel and home, including Hermes, Prada, MaxMara, Cadillac, Molteni, B&B Italia and Philip Plein.

 

“We are incredibly excited to bring Wallpaper* to a broader American readership and offer our advertising partners an opportunity to reach them,” said Webster. “Wallpaper* is one of the most beloved and distinctive luxury brands in the world, with a truly global point of view, and its influence only continues to grow.”

 

“Our Wallpaper* U.S. Bespoke Edition will be informative, inspirational and beautiful,” said Chambers. “As we celebrate our 200th issue, we look forward to welcoming new U.S. readers to the Wallpaper* world.”

 

The launch of Wallpaper* U.S. Bespoke Edition reinforces Time Inc.’s strategy of extending its existing brands into new areas of growth and drawing on its best-in-class customer data to develop new revenue streams. It also represents the continued expansion of the company’s growing luxury portfolio following the acquisition of American Express Publishing.

 

 About Time Inc. 

Time Inc. (NYSE:TIME) is one of the world’s leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 140 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*. Time Inc.is home to celebrated franchises and events, including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend our events every year. We have been extending the power of our brands through various investments and acquisitions, including the formation of Sports Illustrated Play, a new business devoted to youth and amateur sports, and the acquisition of inVNT, a company that specializes in live media. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers.

 

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Time Inc.

 

Daniel Kile

Daniel.Kile@timeinc.com

 

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