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Time Inc.’s ‘People’ Celebrates The 30th Anniversary Of “Sexiest Man Alive” With Extensive Multiplatform Campaign

#SEXIESTMANALIVE: Still Sexy after All These Years

Lifetime Television Network Primetime Special, Madame Tussauds New York “Hall of Sexy” Wax Exhibition, “Sexiest Men of Tinder” Partnership, and #SexiestBitmojiAlive Mark 30 Years of the Iconic Franchise in Pop Culture History

People’s “2015 Sexiest Man Alive” Will Be Revealed on Jimmy Kimmel Live! on November 17

“People’s Sexiest Man Alive 2015: 30 Years of Sexy” Primetime Special Airs on Lifetime Television Network on Wednesday, November 18 at 9pm ET/PT

Nov 9, 2015

New York, NY (November 9, 2015) – Time’s Inc.’s People celebrates the 30th anniversary of its iconic franchise, #SexiestManAlive, with an innovative multi-platform initiative that includes a Lifetime Television Network primetime special, a “Hall of Sexy” wax exhibition at Madame Tussauds New York, an exclusive partnership with dating app Tinder featuring the sexiest man from each of the 50 states, and a customized #SexiestBitmojiAlive, where fans can create a custom personal emoji avatar on a virtual cover of People’s “Sexiest Man Alive” issue. The 2015 “Sexiest Man Alive” will be revealed for the third consecutive year on Jimmy Kimmel Live! on Tuesday, November 17 at 11:35pm ET/PT, and People’s “Sexiest Man Alive” special double issue hits newsstands nationwide Friday, November 20.


“It is hard to believe that it’s been 30 years since Mel Gibson was first bestowed the coveted title of Sexiest Man Alive,” said Jess Cagle, Editorial Director of People and Entertainment Weekly. “2015 marks a pop culture milestone, so it is only fitting that we should take a look back at the evolution of this incredible franchise and celebrate on all platforms.”


“People’s Sexiest Man Alive 2015: 30 Years of Sexy” airs on Lifetime Television Network on Wednesday, November 18 at 9pm ET/PT. In this one-hour special hosted by Scandal’s Bellamy Young, viewers are offered a unique behind-the-scenes glimpse that reveals how the hottest Hollywood hunks are chosen for this annual double issue. From hot dads, the men of primetime, and the boys of summer to the lucky guy chosen to grace the cover – this TV special features commentary by comedians, the editors of People, and special guest appearances by Lance Bass, Michelle Collins, and Paulina Porizkova, who take a look back at the 30-year history of People’s most popular franchise. Plus, People’s Editorial Director Jess Cagle travels back in time to pick the #SexiestManAlive for 1994 — the only year where no one sexy was chosen. Madame Tussauds New York is featuring a “Hall of Sexy” in the heart of Times Square the week of November 16 where visitors can view wax figures of actors who were bestowed the “Sexiest Man Alive” title twice: George Clooney (1997, 2006); Johnny Depp (2003, 2009); and Brad Pitt (1995, 2000); plus Harrison Ford (1998); and Denzel Washington (1996).


People teamed up with Tinder to celebrate the 30th anniversary of the iconic “Sexiest Man Alive” franchise. The Tinder team chose from some of the most right-swiped hunky guys in each state to showcase 50 of the “Sexiest Men of Tinder” across America. Beginning Wed., Nov. 18, a special People badge will be posted on the Tinder profiles of each of these sexy men to highlight their status. Users can swipe right on this coveted group of guys by clicking on their profiles on People.com’s online gallery.


People has also partnered with personal emoji app Bitmoji to create the #SexiestBitmojiAlive – where everyone can now make a claim to being the “Sexiest.” Available in the App Store and Google Play, Bitmoji gives users the chance to put their custom avatar on a virtual cover of People. Anyone can share their sexy self on Twitter using the hashtag #SexiestBitmojiAlive, and People.com will post its favorites on a special gallery for the world to swoon over.


People is celebrating the 30th anniversary of “Sexiest Man Alive” with a dynamic digital experience on People.com, the No. 1 celebrity news web site. It features a poll asking fans to vote for their favorite Sexiest Man Alive cover of all time (the results will be revealed during the Lifetime special on November18) and to take an online survey on “what’s sexy”: http://www.people.com/article/sexiest-man-alive-survey


People’s social media campaign features a 30-day countdown to the 2015 #SexiestManAlive highlighting past covers on Instagram (@peoplemag) and Twitter (@people @SexiestManAlive), as well as additional content on People’s channel on Snapchat Discover leading up to the big reveal on the evening of November 17.


Complete list of 30 Years of People’s “Sexiest Man Alive”:


1985: Mel Gibson



1986: Mark Harmon



1987: Harry Hamlin



1988: John F. Kennedy Jr.



1989: Sean Connery



1990: Tom Cruise



1991: Patrick Swayze



1992: Nick Nolte



1993: Richard Gere and Cindy Crawford (“The Sexiest Couple Alive”)



1994: None



1995: Brad Pitt



1996: Denzel Washington



1997: George Clooney



1998: Harrison Ford



1999: Richard Gere



2000: Brad Pitt



2001: Pierce Brosnan



2002: Ben Affleck



2003: Johnny Depp



2004: Jude Law



2005: Matthew McConaughey



2006: George Clooney



2007: Matt Damon



2008: Hugh Jackman



2009: Johnny Depp



2010: Ryan Reynolds



2011: Bradley Cooper



2012: Channing Tatum



2013: Adam Levine



2014: Chris Hemsworth




People’s Sexiest Man Alive 2015: 30 Years of Sexy is produced by TV Dinner and People Studios, in association with Rampante.



 About People 

Time Inc.’s People revolutionized personality journalism when it launched as a weekly in 1974 to celebrate extraordinary people doing ordinary things and ordinary people doing extraordinary things. Ubiquitous and still at the center of pop culture more than 40 years later, the People brand is accessible on all surfaces (print, digital, video, mobile, social) bringing more than 75 million consumers a unique mix of breaking news, exclusive photos, video, and in-depth reporting on the most compelling newsmakers of our time. In addition, comScore ranks the People and Entertainment Weekly Network No. 1 in the entertainment news category.


Each year major media across the globe anticipate the cover reveal of People’s most famous franchise, the #SexiestManAlive (which is celebrating its 30th anniversary in 2015) sparking a lively debate on social media. With a trusted reputation and unparalleled access to the red carpet, celebrities, and entertainment, an essential component of People’s editorial vision remains human interest stories, which touch and often mirror the lives of our passionate audience. People is an award-winning 24/7 news organization headquartered in New York City with reporters across the globe. For more information visit People.com and Timeinc.com, and follow @people on Twitter and @peoplemag on Facebook and Instagram.


 About Time Inc. 

Time Inc. (NYSE:TIME) is one of the world’s leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 140 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated franchises and events including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend our events every year. We have been extending the power of our brands through various investments and acquisitions, including the formation of Sports Illustrated Play, a new company devoted to youth and amateur sports, and the acquisition of inVNT, a company that specializes in live media. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers.


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