New York, NY (November 16, 2015) – Time Inc. Executive Vice President of Global Advertising Mark Ford today announced the appointment of Christine Wu to the newly created role of Vice President, Strategic Client Solutions. Wu will oversee corporate advertising strategy, sales development and B2B marketing. She will also lead business operations for the corporate sales team. Wu begins her position today and reports to Ford.

 

”Christine has an extensive marketing background working with global consumer brands and managing agencies and cross-functional teams. Her experience and proven track record for driving innovation will be invaluable to marketing Time Inc. in this fast-changing climate,” said Ford. “I’m very pleased to welcome her to Time Inc.”

 

Wu was senior director, corporate marketing at Sony, where she led the global development of cross-company consumer insights and “One Sony” marketing initiatives across an array of business lines from electronics to entertainment. She managed Sony’s relationship with Universal McCann and was responsible for media planning and buying for Sony in North America. Before Sony, Wu held senior marketing roles at a diverse set of PepsiCo businesses, including Diet Pepsi Max and Propel. She served in a variety of brand management roles at Kraft Foods and Johnson & Johnson. Wu has also consulted with new consumer and e-commerce companies to develop marketing initiatives that have disrupted traditional industry conventions.

 

Wu earned an MBA from the Kellogg School of Management at Northwestern University and a BS in economics with concentrations in finance and marketing from the Wharton School at the University of Pennsylvania.

 

 

 About Time Inc. 

Time Inc. (NYSE:TIME) is one of the world’s leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites. Influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated events and franchises, including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend these live media events each year. Time Inc. also provides content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for Time Inc. brands and third-party clients, including other magazine publishers.

 

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 CONTACT:

Jill Davison

Jill.Davison@timeinc.com

 

212-522-0105