10 August  2015 – Time Inc. (UK) Ltd. announces today that it has made a strategic investment in Snap Fashion, a visual search business specialising in fashion.

 

Hailed in the media as the future of online shopping*, Snap Fashion allows consumers to search, browse and purchase fashion items that are inspired by photos they’ve found online or taken on their mobile devices. Its visual search technology solves the everyday dilemma of trying to find the pieces consumers have in mind – at the prices they can afford.

 

Time Inc. UK CEO Marcus Rich says: “With Marie Claire, InStyle and Look, our fashion content is renowned, and this investment helps us to extend our relationship with fashion-loving audiences. This investment will deliver strategic benefits to our portfolio and reinforces our focus on the 16- to 34-year-old audience as a key group for our growth, as demonstrated by our announcement of the transformation of NME.” 

 

Time Inc. UK digital director Neil Robinson, who will be taking a seat on the Snap Fashion board, adds: “Snap Fashion has the potential to revolutionise online shopping, and this investment will transform the e-commerce capabilities of our fashion brands. We have been hugely impressed by founder Jenny Griffiths and the opportunities we have to take Snap Fashion into new retail sectors and services for advertisers. We are very excited about the new initiatives we will be working on together in future.”

 

Snap Fashion was invented and developed by computer science graduate Jenny Griffiths – a self-confessed “geek-chic” CEO. The news follows hot on the heels of her MBE for services to fashion.

 

Jenny Griffiths says: “I am incredibly excited about the strategic investment that Time Inc. has made, as it will allow both companies to flourish in a competitive landscape. I’ve always had huge respect for Time Inc. and the reach and influence of its portfolio within the fashion community. I look forward to working together for many years to come to develop ways of monetising content beyond traditional advertising.”

 

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About Time Inc. UK 

 

Time Inc. UK is Britain’s leading publisher of print and digital magazine content. With more than 60 iconic brands – including Decanter, Country Life, Horse & Hound, NME, What’s on TV and Wallpaper* – Time Inc. UK creates content for multiple platforms, across print, online, mobile, tablets and experiences.

 

About Snap Fashion

 

Snap Fashion is the visual search engine for fashion, leading consumers to exactly what they want to buy online. Inspiration is everywhere: from content in magazines to displays in shop windows. Snap make that inspiration “Snappable” and shoppable. Snap’s bespoke visual search technology lets users take photos on their mobile phones or capture images from anywhere online, finds similar items to buy from over 250 retailers and generates colour palettes so that anyone can put together a look worthy of a stylist. 

 

* A glimpse of online shopping’s future – The Guardian

Snap Fashion will change the way we shop – The Sunday Times Style

Hello shopping revolution! – La Petite Anglaise

It’s so good you’re probably downloading it as we speak – Cosmopolitan

If you haven’t heard of Snap Fashion you’re missing out – Look

 

 

 

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 CONTACT:

Time Inc. UK 

 

Victoria Higham, PR Manager 

 

+44 (0)203 148 5401 

 

victoria.higham@timeinc.com

 

 

Snap Fashion 

 

Rosalind Shimmen

 

+44 (0)207 183 8878

 

rosalind@snapfashion.co.uk