New York, NY (August 3, 2015) – Time Inc. (NYSE:TIME) announced today that it is now selling hyper-targeted print audiences to the advertising industry through its expanded print programmatic exchange. The company has added 12 new advertising categories that include Beauty, Family, Travelers, Fashion Followers, Foodies, Health-Conscious, Influentials, Moms, Pets, Tech Savvy, Sports Enthusiast, among others, through its exclusive collaboration with MediaMath. These audiences range in size from 15 million to 46 million readers and span 18 of Time Inc.’s leading US-based print brands. Print Programmatic 2.0 represents an expansion of Time Inc.’s Global Exchange that allows advertisers to access its ultra-premium, multi-platform content and advertising network. 

 

”Time Inc.’s ultra-premium network offers the best of both quality and efficiency to our marketing partners. We are committed to delivering hyper-targeted print audiences that match our digital capabilities and guarantees,” said Joe Ripp, CEO of Time Inc. “We are very pleased with the continued rapid growth and performance of our programmatic business.”

 

”Both Amplifi and Amnet are excited to be part of this next phase of Print Programmatic 2.0, which allows our clients to access Time Inc.’s print properties with the speed and efficiency of programmatic technology and guaranteed audience measurement. Accessing the quality publications and digital platforms of Time Inc.’s portfolio with such ease and using their first-party data to target consumers who meet our demographic criteria represents a giant step in the evolution of print buying,” said Ginger Taylor White, EVP, Managing Director, Publishing Investment of Amplifi US and Dentsu Aegis Network. 

 

”Our programmatic access is the first of its kind. Advertisers can now buy 18 targeted audience categories across our premium print portfolio,” said Mark Ford, executive vice president, Global Advertising, Time Inc. “Time Inc. is a leader in providing creative and innovative solutions across all platforms to our advertising partners.”

 

 

 About Time Inc.  

Time Inc. (NYSE:TIME) is one of the world’s leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites. Influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated events and franchises, including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend these live media events each year. Time Inc. also provides content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for Time Inc. brands and third-party clients, including other magazine publishers.

 

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 CONTACT:

Jaison Blair

jaison.blair@timeinc.com

 

212.522.5952

 

 

Jill S. Davison

jill.davison@timeinc.com

 

212.522.0105