New York, June 24, 2015 – Time Inc. (NYSE:TIME) announced today that it has entered into a content partnership with Etermax, a mobile game developer that is launching a sequel to Trivia Crack, a popular mobile game with 74 million downloads in the US alone. The Trivia Crack sequel will be released in the third quarter and will have additional social features, as well as improved game-play.

 

Trivia Crack is a multiple choice game you can play from any device (tablet, mobile phone, etc.) and with Facebook friends via a mobile app. Under the agreement with Etermax, eight Time Inc. brands — People, Time, Sports Illustrated, Fortune, Food & Wine, Travel+Leisure, People en Español and InStyle — will provide content for the games.

 

“Trivia Crack is an information-based game, and Time Inc.’s brands inform the largest publishing audience in the US. Our brands are synonymous with popular trivia categories like celebrities and entertainment, sports, news, and fashion. Trivia Crack will be a great platform where Time Inc. and Trivia Crack can delight millennial audiences,” said Steven Haft, Senior Vice President of Innovation for Time Inc., who is responsible for the alliance.

 

“Teaming up with Time Inc.’s top brands to provide content for Trivia Crack is a milestone for our company and will enable us to cater to a wider audience. We are delighted to have Time Inc. as part of the Trivia Crack sequel, which will be an even bigger success,” said Maximo Cavazanni, CEO of Etermax.

 

The brands of Time Inc. will provide questions and answers that will form the basis for eight categories of Trivia Crack gaming. Dedicated staff at Time Inc. will write questions that fall within each of the categories, and they will also publish user-generated questions.

 

Ad units that accompany the games will be sold programmatically by Etermax and Google AdMob, with Time Inc. handling direct sales.

 

 

 About Etermax  

Founded in 2009, Etermax is an independent mobile app game development company responsible for popular games, including Aworded, WordCrack and Trivia Crack. With over 160 million users worldwide, Trivia Crack has become one of the most-played app games in the world. The award-winning Trivia Crack app has been featured on the “Best of 2014” lists on both the Apple iOS app store and Google Play. Most recently, Google published a case study about the success of the Trivia Crack app and its utilization of the Google AdMob on the Google Insights site.

 

 About Time Inc.  

Time Inc. is one of the world’s leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites. Influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*.

 

Time Inc. is home to celebrated events and franchises, including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend these live media events each year.

 

Time Inc. also provides content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for Time Inc. brands and third-party clients, including other magazine publishers.

 

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 CONTACT:

Jill Davison

jill.davison@timeinc.com

 

212-522-0105

 

 

Débora Nara

debora@etermax.com

 

+54-11-4541-3229