LONDON, February 10, 2015 – Bulldog Licensing has announced details of two new brand licensing agreements for LIFE, one with 1wall.com coming on board for wall murals and wallpaper and the other with GHS studio for dog beds and beanbags.

 

LIFE is the legendary brand that continues to enthrall millions of people each week in its current incarnation, Life.com—a site that boasts increasingly impressive figures. In January 2015 Life.com generated over 881,000 unique visitors and 11 million page views.

 

The LIFE photographic library is a vast collection of pictures, many made famous by the magazine itself and includes some of the world’s most recognisable photographs. These include snaps of legends such as the Kennedys and Winston Churchill, photos of historic moments like the moon landing or the Ali-Frasier fight, and incredible images of the world around us—ranging from shots taken in outer space to nature at its most powerful and beautiful. In total, around 8.5 million pictures are available to license and, with the iconic LIFE logo, present a fantastic merchandising opportunity.

 

The LIFE property is going from strength to strength in the licensing sector and was recently voted amongst the top five most powerful art brands in the world by industry experts in the Licensing.biz Power List 2013.

 

The new licensees will join a host of existing brand licensing partners, including Portico for gifts and stationery, VMC for accessories, Benchmark for bags, Pyramid for calendars and wall art and The Art Group for greetings cards and postcards. The LIFE brand is also massive in the apparel sector, with a range from Poeticgem selling right across the UK high street.

 

“We have been LIFE’s brand licensing representatives for some years now and enthusiasm for the brand shows absolutely no signs of abating,” says Vicky Hill of Bulldog Licensing. “It has an iconic quality about it that consumers love and this can transform any item into something that truly grabs the attention, which is why it is performing so well at retail.”

 

Jim Jacovides, Senior Vice President, Time Inc. International Licensing & Development, adds: “We are delighted to work with Bulldog Licensing and extend the LIFE brand through this partnership. Given LIFE’s heritage, it is critical for us to find partners who respect the brand and present it appropriately. We are confident Bulldog Licensing will do just that.”

 

 

About Time Inc.

 

Time Inc. (NYSE:TIME) is one of the world’s leading media companies reaching more than 130 million consumers each month across multiple platforms. Its influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Food & Wine and Fortune, as well as more than 50 diverse titles at Time Inc. UK such as Decanter and Horse & Hound. Time Inc. is home to celebrated events and franchises including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen and the Essence Festival. As of September 30, 2014, Time Inc. operated approximately 40 websites that collectively have over 100 million average monthly unique visitors around the world. The company also operates integrated publishing businesses that provide content marketing, targeted advertising programs, branded book publishing and marketing and support services.

 

CONTACT:

 

kilogram media

Jane Garner and Suzy Wyld

jgarner@kilog.co.uk / swyld@kilog.co.uk

 

Time Inc.

Jim Jacovides

212-522-4758

jim_jacovides@timeinc.com