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Time Inc. UK ABC Figures: July – December 2014

Latest results sees continued growth in titles for over 40s audience

Country Life reports fifth consecutive annual ABC increase

InStyle enjoys the biggest combined year-on-year increase in the women’s glossies market

Feb 12, 2015

LONDON, February 12, 2015 – Time Inc. UK today unveils highlights from the latest round of ABC figures the period July to December 2014. These results see continued growth in brands for the over 40s audience in the women’s lifestyle and TV market; a fifth consecutive annual increase for Country Life; and a back-to-back period-on-period increase for InStyle, which also sees the biggest combined year-on-year increase in the women’s glossies market.

 

Marcus Rich, CEO, Time Inc. UK says: “This robust set of results is testament to Time Inc. UK’s ability to connect with our audiences in print. At the same time, we are engaging their passions in new ways, including through events, retail, products and of course through digital.

 

“This period sees the continued success of Woman, Essentials and woman&home, titles serving the 40-plus audience – or GenerationYNot! as we call them. These 40-plus women are a true multi-media audience, consuming high levels of print and digital media, and reflect the way women live and work today.

 

“Our depth in reaching an older audience is also demonstrated in the outstanding success of Woman’s Weekly and What’s on TV. Equally, our understanding of the upscale audience sees Country Life and InStyle delivering among the best performances in the market.

 

“The current reach of our 60-plus brands extends to 250 million interactions each year across all platforms. Using our strength in words and pictures we see opportunities to grow our business in video, ecommerce, eLearning and experiences. As part of Time Inc., our growth plans are already starting to come to life – only last week we announced a retail partnership between Marie Claire and Ocado and acquired UK Cycling Events.”

 

Time Inc. UK’s results include:

 

Country Life, the quintessential English magazine, is enjoying its fifth consecutive annual ABC increase – a record shared by just one other weekly consumer title*. With a combined ABC of 39,132, Country Life has risen by 1% compared with 2013, which included the magazine’s biggest-ever issue, the Prince of Wales guest-edited special.

 

Fashion and beauty bible InStyle is celebrating one of the standout performances in the women’s glossies market, with the biggest combined year-on-year increase. Delivering a combined print and digital ABC of 151,584, InStyle has grown 3% on the period and 3.5% on the year. Under new editor Charlotte Moore, InStyle reflects the growing optimism of its readers, and is dedicated to guiding them to the best style choices for every aspect of their lives. The rise is the second back-to-back period-on-period increase for the title since the arrival of new editor Charlotte Moore.

 

Once again, both mainstream and upmarket women’s lifestyle titles experience growth. A lead brand in the GenerationYNot! portfolio, woman&home retains its position as the third biggest-selling glossy magazine and is the second highest-selling women’s monthly on the UK newsstand, where it has increased sales by 0.5% on the year. woman&home’s combined print and digital ABC has reached 351,717, including a print increase of 1.7% on the period.

 

Essentials reports a combined ABC of 108,320, up 1.4% year-on-year. This is underpinned by ongoing research and editorial development to ensure the brand is absolutely relevant to modern, busy GenerationYNot! women.

 

In the weekly market, Woman and Woman’s Own’s combined total print lifestyle sector share is 54.5%, up 1.5% on the year. Woman retains its number one position in the women’s lifestyle market, posting another year-on-year increase, with a combined ABC of 252,627. The brand has grown its market-leading share by 1.2% year-on-year to 29.1% and continues to innovate and expand to meet the evolving needs and interests of its core GenerationYNot! audience.

 

Also in the weekly sector, Woman’s Weekly posts a 0.1% year-on-year print sales increase to deliver a total print ABC of 307,315 and retains its number one position in the traditional market. It increases its total UK news Retail Sales Value (RSV) share to 47.5%, up 1.9% year-on-year. Woman’s Weekly’s presence on 13 platforms, with a successful events programme, book series and five special series every month, underscores the breadth of the brand.

 

Time Inc. UK is once again the number one TV magazine publisher by newsstand volume and RSV, reflecting the strength of its titles and breadth of portfolio. The TV titles continue to excel across multiple platforms, influencing over 1.4 million readers across print and digital. What’s on TV retains its position as the second biggest TV title and reports steady growth up 2% period-on-period and 0.7% year-on-year, to deliver a combined ABC of 1,058,855. TV Times continues to outperform the market and reports a combined ABC of 237,835, up 4.2% on the period.

 

In the home interest market, Time Inc. UK boasts a market-leading portfolio that caters to every interiors enthusiast, from country to urban, modern to traditional and budget to luxury. Year-on-year, Time Inc. UK’s newstrade share of the market has grown by 2.2 percentage points to 56.4%. With a combined ABC of 187,509, Ideal Home retains its position as the biggest-selling title in the entire market and Livingetc, reporting a combined ABC of 92,224, is the highest-selling modern title by some distance.

 

 

Note to editors:

 

*Country Life is the only consumer weekly producing original content to have achieved this record. The Week has also seen five annual increases in the same period.

 

For additional comments please contact the Time Inc. UK press office on one of the numbers below.

 

About Time Inc. UK

 

Time Inc. UK is Britain’s leading publisher of print and digital magazine content. With more than 60 iconic brands – including Decanter, Country Life, Horse & Hound, NME, What’s on TV and Wallpaper* – Time Inc. UK (formerly IPC Media) creates content for multiple platforms, across print, online, mobile, tablets and experiences.

 

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CONTACT:

 

For women’s lifestyle and TV titles please contact:

Ridhi Radia, PR Manager, Time Inc. UK, Tel: 020 3148 5408

Email: ridhi.radia@timeinc.com

 

For Country Life, fashion and homes titles please contact:

Victoria Higham, PR manager, Time Inc. UK, Tel: 020 3148 5401

Email: victoria.higham@timeinc.com

 

For further information on the acquisition of UK cycling events please contact:

Holly McNally, PR manager, Time Inc. UK, Tel: 020 3148 5405

Email: holly.mcnally@timeinc.com