NEW YORK, January 12, 2015 – Time Inc.’s All You (allyou.com), America’s smart shopping brand, grew its monthly total brand audience 48 percent year over year in November 2014, the third highest percentage increase in monthly audience across all Media 360°-measured magazines. In general, magazine media audiences increased 9.3 percent during this period, strongly positioning All You’s 7.5 MM brand audience ahead of industry trends. Mobile continues to be a significant area of growth for All You – it’s mobile audience alone rose 513 percent in November year over year. The momentum continues for All You following last month’s gains and recognition as Adweek’s Hottest Women’s Magazine.

 

The November 2014 increase follows All You’s 31 percent surge in the MPA’s magazine media third quarter report.

 

“Our audience growth across all of our channels, including mobile, is a testament to All You’s real-life content and its resonance with women who are focused on making smarter purchasing decisions. We have consistently valued the contributions of our audience in our content and they in turn have rewarded us with audience loyalty and growth,” said All You Publisher Suzanne Quint.

 

All You expanded its national newsstand distribution with the April 2014 issue following its exclusive distribution at Walmart, where it remains the No. one selling monthly magazine. During the first half of 2014, All You’s single copy sales climbed 11.5 percent compared to the same period last year. The brand is also growing rapidly on its social and digital channels with 1.3+MM fans on Facebook and more than 132,000 Pinterest followers. Mobile traffic is at a record high of 2.4MM, according to comScore in November. This rise reflects the tendency of All You shoppers to be hyper active on mobile. Digital subscriptions have also risen by 87 percent (AAM Statements, first half 2014 and first half 2013).

 

The complete Magazine 360° report, covering 151 magazine media brands from 34 companies, representing 95% of the reader universe, as well as October results, can be found at www.magazine.org.

 

*According to the Magazine Media 360°

 

 

About All You

 

America’s smart shopping brand, ALL YOU, has become the leading content brand helping women make wise purchasing decisions and enjoy life for less. Since its introduction in 2004, ALL YOU (www.allyou.com) has been the nation’s fourth fastest-growing consumer magazine and is a monthly top-seller at Kroger, Publix, Walmart and other retailers. ALL YOU is built on a unique social foundation — its audience creates a significant portion of the content including shopping strategies and apps, money-saving recipes, and best beauty buys. Shopping tools, such as the Grocery Deal Finder’s shopping list maker and Shop Now, technology that allows readers to comparison shop directly from the pages of ALL YOU, impact our consumers’ purchasing behavior and ultimately drive sales across retail stores, sites, and categories for marketers. ALL YOU is produced by Time Inc., one of the largest branded media companies in the world.

 

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CONTACT:

 

Jill Davison

jill.davison@timeinc.com

212-522-0105