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Time Inc. and IFTTT Partner to Provide Consumers a New Gateway to Content

Entertainment Weekly, InStyle, PEOPLE, Sports Illustrated, and TIME launch dedicated IFTTT channels giving consumers control of favorite content

Dec 18, 2014

New York, NY; San Francisco, CA – December 18, 2014 – IFTTT, the free service that lets consumers create simple connections between the products, services and apps they use every day, and Time Inc. (NYSE:TIME), one of the world’s leading media companies, are partnering to unlock new ways for audiences to consume and share popular Time Inc. digital content. Today, five of Time Inc.’s most popular titles launched Channels on IFTTT: Entertainment Weekly, InStyle, PEOPLE, Sports Illustrated, and TIME.


“We live in a world where people are not merely passive observers – they want to play an active role in the content they engage with; they want to do more than simply consume,” said Linden Tibbets, CEO of IFTTT. “Starting today, millions of readers across some of Time Inc.’s most iconic titles can now do more with current and trending content.”


The IFTTT platform provides Time Inc.’s audiences with a new gateway for discovering and interacting with articles and videos across the company’s media properties. By plugging into the IFTTT platform, content from Time Inc.’s sites can be accessed, shared and stored across nearly 150 other apps and devices already on IFTTT, including Twitter, Tumblr, Evernote, Pocket, iOS and Android – all while retaining the provenance of every article.


Powered by Time Inc.’s internally developed OneBot social trending tool, consumers are able to receive links to trending Time Inc. stories through customized notifications that can be delivered in myriad ways.


“We are aggressively building a sophisticated technology infrastructure at Time Inc. – including launching tools like OneBot and integrating technologies to deliver experiences across all devices – that is making it possible to experiment with exciting new distribution models like IFTTT,” said Colin Bodell, Time Inc. EVP and Chief Technology Officer.


Commented Scott Havens, Time Inc. Senior Vice President of Digital: “These new channels represent the latest example of how we are leveraging the distributed Web; looking for creative ways to engage our audiences with Time Inc. premium content wherever they chose to consume and share it.”


With the launch of Time Inc.’s Channels on IFTTT, consumers can have content from the five websites served directly to their devices — with iOS and Android notifications when articles from Sports Illustrated or PEOPLE go viral; with automatically curated weekly email digests from TIME; and with articles automatically pushed to Twitter or Facebook feeds, or to Pocket, for reading later.


For more details visit: Time Inc. Content Alerts Using IFTTT or IFTTT.com.



About Time Inc.


Time Inc. (NYSE:TIME) is one of the world’s leading media companies reaching more than 130 million consumers each month across multiple platforms. Its influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Food & Wine and Fortune, as well as more than 50 diverse titles at Time Inc. UK such as Decanter and Horse & Hound. Time Inc. is home to celebrated events and franchises including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen and the Essence Festival. As of September 30, 2014, Time Inc. operated approximately 40 websites that collectively have over 100 million average monthly unique visitors around the world. The company also operates integrated publishing businesses that provide content marketing, targeted advertising programs, branded book publishing and marketing and support services. 




IFTTT (pronounced “gift” without the “g”) is a service that lets you create powerful connections with one simple statement — if this then that. The IFTTT community can create and share connections, called Recipes, between more than 160 different applications, called Channels, including Facebook, Twitter, Dropbox, Evernote, Gmail, Best Buy and others. IFTTT also works for physical devices like the Philips Hue light bulb, Android Wear, Fitbit, and Nest Thermostat. The company is based in San Francisco, California and includes backing from Norwest Ventures, Andreessen Horowitz, NEA, Lerer Ventures and SV Angel.


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Time Inc.

Maggie Schoonmaker





Sarah Mitchell on behalf of IFTTT



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Art Slusark
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National Media Group