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Decanter Shanghai Fine Wine Encounter Launches in China

Decanter brings global stars of fine world to China for historic, sell-out consumer tasting event at the Ritz-Carlton Shanghai

Showcases the first ever tasting in Asia by all five Bordeaux Premiers Crus

Dec 2, 2014

LONDON, December 2, 2014 – Decanter, the world-leading authority on wine, has broken new ground in Asia, expanding its successful European consumer wine tasting event, the Decanter Fine Wine Encounter, into China. Held at the Ritz-Carlton Pudong in Shanghai, the event featured a ‘who’s who’ of 107 global fine wine producers from 15 countries and nearly 40 wine regions.

 

More than 500 wines were poured at the sell-out Encounter, with more than 1000 paying wine aficionados attending a Grand Tasting and several tutored tastings by Vega Sicilia, Gaja, Grange, Dom Perignon and Pingus. The star attraction was a First Growth Masterclass tasting which featured all Five Bordeaux First Growths.

 

Sarah Kemp, Decanter publishing director, says: “This was the first time ever that all five Premiers Crus (Lafite, Latour, Mouton, Haut-Brion and Margaux) have appeared on stage together in Asia. It was an historic event, which sends a powerful signal about Decanter’s global reach, influence and brand positioning.”

 

“The audience for wine content and events in China continues to grow and we are delighted with how China has welcomed Decanter, first with our website, decanterchina.com and now with the first Decanter Shanghai Fine Wine Encounter. This is a new wine experience for this increasingly dynamic market, where no-one has attempted to put on an event of this scale or ambition before.”

 

Decanter has confirmed that the Shanghai Fine Wine Encounter will become an annual experience, returning to The Ritz-Carlton Pudong on Saturday 28 November 2015.

 

 

 

For further information click here

 

About Decanter

 

Celebrating its 40th anniversary next year. Decanter is widely accepted as the world’s leading wine magazine. Read by experts and enthusiasts in nearly 100 countries, it offers a comprehensive, authoritative mix of news, interviews with leading wine producers and personalities, regional profiles, analysis and wine recommendations. Decanter hosts a number of consumer wine events in London and overseas and operates two wine competitions (Decanter World Wine Awards and Decanter Asian Wine Awards). It has two highly acclaimed websites Decanter.com and DecanterChina.com

 

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CONTACT:

 

Holly McNally, acting PR manager

Time Inc. (UK) Ltd

020 3148 5405

holly.mcnally@timeinc.com

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