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All You Grows Its Audience 31 Percent, The Tenth Highest Percentage Increase Across All Media 360° Measured Magazines

Increased National Newsstand Distribution, Digital and Social Growth Power Brand’s 31% Surge in its 6.6MM Audience During Third Quarter of 2014

Adweek Names All You Hottest Women’s Magazine in its Coveted 2014 Hot List

Dec 8, 2014

NEW YORK, December 8, 2014 – Time Inc.’s All You (allyou.com), America’s smartest shopping brand, grew its audience 31 percent, the tenth highest percentage increase across all Media 360°-measured magazines, to 6.6MM from 5.1MM, during the third quarter of this year versus the same period in 2013. The average percentage increase for all measured titles during August, September and October 2014 is 9.8 percent versus the same months in 2013, according to the Association of Magazine Media (MPA) Brand Audience Report. At the same time, Adweek has just named All You it’s Hottest Women’s Magazine based on its criteria of recognizing a brand’s “outstanding job of building audience, business and buzz” (Winner’s List).

 

According to Adweek, “Time Inc.’s “smart shopping” magazine had a strong year. Originally distributed exclusively at Walmart and via subscription, the title expanded to retailers including CVS, Barnes & Noble and Target this spring, giving single-copy sales a 12 percent boost in the first half. Thanks to an increased focus on mobile, total audience grew 31 percent August through October year over year.”

 

All You Publisher Suzanne Quint added: “Our mission to help women make smarter purchasing decisions is resonating strongly with our audiences across all platforms. Our rise in audience and the industry recognition from Adweek reflects a monumental year for us that has included our national distribution expansion and the introduction of new digital shopping tools and social influencer programs.”

 

All You expanded its national newsstand distribution with the April 2014 issue following its exclusive distribution at Walmart, where it remains the No. one selling monthly magazine. During the first half of 2014, All You’s single copy sales climbed 11.5 percent compared to the same period last year. The brand is also growing rapidly on its social and digital channels with 1.2MM fans on Facebook and more than 125,000 Pinterest followers. Mobile traffic is at a record high of 1.5MM, according to comScore in October. This rise reflects the tendency of All You shoppers to be hyper active on mobile. Digital subscriptions have also risen by 87 percent (AAM Statements, first half 2014 and first half 2013).

 

The complete Magazine 360° report, covering 151 magazine media brands from 34 companies, representing 95% of the reader universe, as well as October results, can be found at http://www.magazine.org.[/p%5D

 

*According to the Magazine Media 360°

 

 

 

About All You

 

America’s smart shopping brand, ALL YOU, has become the leading content brand helping women make wise purchasing decisions and enjoy life for less. Since its introduction in 2004, ALL YOU (www.allyou.com) has been the nation’s fourth fastest-growing consumer magazine and is a monthly top-seller at Kroger, Publix, Walmart and other retailers. ALL YOU is built on a unique social foundation — its audience creates a significant portion of the content including shopping strategies and apps, money-saving recipes, and best beauty buys. Shopping tools, such as the Grocery Deal Finder’s shopping list maker and Shop Now, technology that allows readers to comparison shop directly from the pages of ALL YOU, impact our consumers’ purchasing behavior and ultimately drive sales across retail stores, sites, and categories for marketers. ALL YOU is produced by Time Inc., one of the largest branded media companies in the world.

Key Media Contacts
Art Slusark
Corporate
515.284.3404
Liz Malone
Senior Publicist
212.551.7172