LONDON, August 14, 2014 – IPC Media today unveils highlights from the latest round of ABC figures for its brands reporting in the period January to June 2014. These latest results point to a resurgence in the women’s lifestyle market and continued growth in the home interest sector.

“Marcus Rich, CEO, IPC Media says: “This period sees continued success from our titles in the women’s lifestyle market. Weeklies including Woman’s Own and Woman and monthly titles including woman&home and Essentials experienced growth on either the period or the year. Forty-plus women – or GenerationYnot! as IPC calls them – turn to our titles to inspire and advise them on every aspect of their lives. They are a hugely discerning yet often overlooked group that has great commercial sway over their friends and families, and it is fantastic to see such a strong performance from the magazine sector that serves this audience.

“As well as growth from our titles’ digital editions, our core focus is on expanding the overall reach of our powerful, market-leading brands. We continue to look for even more ways to satisfy and engage our consumers’ passions and in the past 12 months have launched new events and experiences, products and apps in a variety of sectors. We also look for new and exciting ways to leverage our portfolio of brands for the benefit of our advertising partners.”

IPC’s ABC results include:

Both mainstream and upmarket women’s lifestyle titles experience growth this period. Still glowing from its recent PPA double award success, woman&home, retains its position as the third biggest-selling glossy magazine. It is the second highest-selling women’s monthly on the UK newsstand, where it has increased sales by 2.3% on the year. woman&home’s combined print and digital ABC has reached 344,922, a print increase of 0.4% on the year.

Also in the monthly sector, Essentials posts a combined print and digital ABC of 109,098, an increase of 2.1% period-on-period. Essentials‘ content is absolutely relevant to modern, busy women today and the brand delivers its tips and advice in a variety of ways to suit the lives of its audience.

In the weekly market, Woman’s Own enjoyed yet more growth, posting a 2.2% year-on-year print sales increase to report a combined print and digital ABC of 226,195. The title continues to go from strength-to-strength and outperformed the women’s weekly lifestyle sector. This performance demonstrates that ongoing editorial development work undertaken to evolve the title is resonating with its audience.

Sister brand Woman also outperformed the women’s weekly lifestyle sector to retain sector leadership reporting a combined print and digital ABC of 254,939 up 1.1% on the period. The brand continues to extend its reach and build new franchises from the core pillars of the brand.

IPC’s homes portfolio has delivered yet another market-leading performance in one of the industry’s most robust sectors. IPC’s share of the homes print market has increased by 1.2% year-on-year to 50.7%, reflecting the strength of its titles and breadth of portfolio which caters to every interiors enthusiast, from country to urban, modern to traditional and budget to luxury.

Titles delivering affordable interiors style have performed particularly well, with Style at Home recording the sector’s fastest rate of growth and breaking through the 100,000 mark by some distance. With a year-on-year increase of 10.9% and achieving a print ABC of 106,406, Style at Home is a real star of the interiors market. Ideal Home remains the biggest-selling title in the entire homes market, up 1.8% on the period to deliver a print ABC of 194,689, while, in the modern market, Livingetccements its number one position, increasing print sales by 0.7% on last period to 92,224.

On the UK newsstand, other IPC interiors titles report steady sales, with Homes & Gardens posting a print increase of 0.4% on the period and Country Homes & Interiors delivering a print increase of 0.5% on the year.

Fashion bible InStyle is one of the standout performers in the fashion market, reporting total print ABC growth on the period of 0.6% to 145,468. New editor Charlotte Moore has re-focused the title’s positioning, delivering fabulous and inspiring fashion content, and arming readers with the shopping and styling knowledge they need to make trends work for them.

For high-res covers and images of key IPC Media personnel click here.

 

About IPC Media

IPC Media is the UK’s leading publisher of print and digital magazine content. With more than 60 iconic brands – including Decanter, Country Life, Living Etc., NME, What’s On TV, Woman and Marie Claire – IPC creates content for multiple platforms, across print, online, mobile, tablets and experiences. We engage with almost half of all UK adults in print and our award winning websites reach over 28 million global users every month.

IPC Media is a Time Inc. company.

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For more information please contact:

Anna Foster, Group Head of PR, IPC Media
anna_foster@ipcmedia.com
020 3148 5406

Anna Gurr, PR Manager, IPC Media
anna_gurr@ipcmedia.com
020 3148 5405

Victoria Higham, PR Manager, IPC Media
victoria_higham@ipcmedia.com

020 3148 5401