NEW YORK, September 12, 2014 – ALL YOU Editor Nina Willdorf announced today that Tracy Everding will join the Time Inc. smart shopping brand as Creative Director, effective September 15th. Everding will be responsible for overseeing ALL YOU’s visual aesthetic in print and across other platforms. She will report directly to Willdorf.

”ALL YOU is at a pivotal and exciting moment, now that we’ve expanded our distribution nationally,” said Willdorf. “I’m thrilled to be able to collaborate with a talent of Tracy’s caliber as we look to reach new and more women on newsstands every month. Her wealth of experience will be a huge asset as we continue to grow our brand.”

Since its national expansion with the April 2014 issue, ALL YOU’s growth continues to rise. The brand remains the #1 selling monthly magazine at Walmart and a top seller at Kroger, Publix, and other retailers. ALL YOU is up 11.5% percent on newsstands in the first half of the year, according to the most recent AAM Statement (1H14 vs. 1H13). On the digital side, the brand is experiencing an 87% hike in digital subscriptions year over year (Source: AAM Statements, 1H14 vs. 1H13) and mobile readership has grown as well. Unique visitors to the site via mobile have increased more than 290% year over year (Source: ComScore, Feb-July 2014 vs. Feb-July 2013).[/p]

[p]Everding has led the creative strategy at top fashion and lifestyle brands, such as Marie Claire, Redbook, Harper’s Bazaar, Everyday with Rachael Ray, HGTV Magazine, among others. Most recently, Everding was Cosmopolitan’s Creative Director where she executed a complete visual overhaul of the magazine, including a redesign of the covers. She currently resides in Manhattan with her fiancé and their miniature dachshund, Hildy.

About All You

America’s smart shopping brand, ALL YOU, has become the leading content brand helping women make wise purchasing decisions and enjoy life for less. Since its introduction in 2004, ALL YOU (www.allyou.com) has been the nation’s fourth fastest-growing consumer magazine and is a monthly top-seller at Kroger, Publix, Walmart and other retailers. ALL YOU is built on a unique social foundation — its audience creates a significant portion of the content including shopping strategies and apps, money-saving recipes, and best beauty buys. Shopping tools, such as the Grocery Deal Finder’s shopping list maker and Shop Now, technology that allows readers to comparison shop directly from the pages of ALL YOU, impact our consumers’ purchasing behavior and ultimately drive sales across retail stores, sites, and categories for marketers. ALL YOU is produced by Time Inc., one of the largest branded media companies in the world.

# # #

CONTACT:

Jill Davison

212-522-0105
jill.davison@timeinc.com