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Cooking Light and SodaStream Join Forces to Offer Delicious, Naturally-Sweetened Flavors for the SodaStream Home Soda Making System

Naturally-Sweetened Flavors for the SodaStream Home Soda Making System

Fresh, fizzy, fruity flavors will initially include Passionfruit-Mango and Kiwi-Pear

Oct 24, 2013

NEW YORK, NY and AIRPORT CITY, Israel – October 24, 2013 – Cooking Light, the leading epicurean brand positioned where great food meets good health, and SodaStream International Ltd. (NASDAQ: SODA), the world’s leading manufacturer and distributor of home beverage carbonation systems, today announced an exclusive relationship for SodaStream to produce and distribute a portfolio of co-branded, fruit-based syrups using all-natural flavors and sweeteners. This new suite of flavors, starting with Passionfruit-Mango and Kiwi-Pear, is uniquely designed to provide consumers with delicious options for carbonated beverages. Earthbound LLC, Cooking Light‘s licensing partner, was instrumental in bringing these two brands together.

Cooking Light is excited to team with SodaStream to launch this groundbreaking family of new flavors,” stated Diane Oshin, Cooking Light Group Publisher. “It’s the perfect match: Our principles on healthier eating and environmental sustainability are aligned, and we both recognize the value of providing consumers with a smarter alternative to conventional carbonated beverages.”

”We are happy to welcome Cooking Light to the SodaStream family, enabling us to tap into their loyal and beloved brand in the healthy lifestyle space,” stated Daniel Birnbaum, CEO of SodaStream. “This series of new flavors uses a proprietary formula that is naturally sweetened and free of artificial flavors. We are confident that by joining forces with Cooking Light, SodaStream will reach a sophisticated audience of food and beverage connoisseurs with our message of consumer empowerment and better living.”

Earthbound LLC’s Co-Chairman, Jeffrey Cohen further added his excitement for this program stating, “Earthbound is proud to have brought these two companies together, bringing new and unique drink choices to the marketplace.”

The products are expected to debut at retail during the first quarter of 2014.

Cooking Light Contact:
Erin Clinton
Communications Director, Cooking Light

For Cooking Light License Opportunities
Lisa Coffey
General Merchandise Manager
Earthbound LLC
Phone: 646-873-3800

SodaStream Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
SodaStream International Ltd.
Phone: +972-3-976-2462

About Cooking Light
Cooking Light is the nation’s leading epicurean magazine brand with the largest audience and most epicurean editorial. It is the only epicurean brand positioned where great food meets good health. Cooking Light received two James Beard Foundation 2013 Book, Broadcast and Journalism Awards. The brand delivers innovative recipes, nutrition advice, and resources to live a healthful lifestyle via its magazine, website, and portfolio of cookbooks; across all tablets; through the highly-acclaimed Cooking Light Quick & Healthy Menu Maker app; and on social media platforms, including FacebookTwitter (@Cooking_Light), PinterestInstagram (@cookinglight), and Google+Cooking Light is part of the Time Inc. Lifestyle Group, a division of Time Inc., (NYSE: TWX) the largest magazine media company in the U.S.

About SodaStream
SodaStream International is the world’s leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com.

To download SodaStream’s investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad, or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.

About Earthbound LLC
Earthbound LLC manages a portfolio of popular brands, patented products and technologies which it markets directly to major American retailers and preferred suppliers. Earthbound licenses its clients intellectual property either directly to retailers or to their preferred suppliers and works hand-in-hand with the retailer/preferred supplier on a long-term basis to manage the business and drive retail sales using its in-house product design and marketing resources. Earthbound’s decade-long track record of installing large branding programs at mass-retailers has generated billions of dollars in retail sales with programs such as Isaac Mizrahi at Target & QVC, Fieldcrest at Target, XOXO at Macy’s, Charisma at Bloomingdales, and Better Homes & Gardens at Wal-Mart. For more information, visit www.earthboundllc.com.

Forward Looking Statement
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management’s current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers’ demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Key Media Contacts
Art Slusark
Chief Communications Officer
Jill Davison
National Media Group