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People Stylewatch Debuts First National Advertising Campaign

Sep 12, 2013

New York – September 12, 2013 –People StyleWatch, the monthly celebrity fashion, beauty and shopping magazine, debuts its first-ever national advertising campaign in conjunction with the magazine’s new October 2013 issue, which hits newsstands today featuring actress Nina Dobrev on the cover. The new branding campaign launches on the heels of the September 2013 issue of People StyleWatch, which was the magazine’s biggest issue ever — with 190 advertising pages.

Print ads featuring the tag lines “Get Your Style Rush” and “More Trend Less Spend” will appear nationwide in malls, outdoor billboards, bus shelters and taxi tops beginning today, and in the October issues of Time Inc. titles including InStyle, Entertainment WeeklyPEOPLE, PEOPLE en Español, All You and Real Simple. In addition, People StyleWatch, the magazine dedicated to making fashion and beauty trends accessible, affordable, and fun, will take over a digital billboard in New York’s Times Square for two weeks beginning Monday, September 16 through September 28. People StyleWatch will also promote the campaign through its social media networks: @StyleWatchMag and Facebook.com/PeopleStyleWatchMag.

“This is an exciting time for the People StyleWatch brand as we celebrate our signature denim issue and the 3rd annual Denim Awards,” said publisher Stephanie Sladkus. “As one of the most successful magazine launches to have occurred in the past decade, we really wanted to share this excitement with our loyal consumers while reaching new consumers alike.”

The People StyleWatch ad campaign, produced by Time Inc’s Style & Entertainment Group creative services team, features four separate creative treatments with two tag lines. “More Trend Less Spend” is a reference to StyleWatch’s affordable and on-trend merchandise showcased in the magazine each month. In each issue, the magazine covers the hottest celebrity trends in fashion, beauty and accessories with a variety of price points to meet today’s discerning consumer. “Get Your Style Rush” is a nod to StyleWatch’s ability to feature a wide variety of fashion and beauty styles, prices, sizes, and tips on where to buy and how to wear it.

About People StyleWatch

People StyleWatch is dedicated to making fashion and beauty trends accessible, affordable and fun. First launched as a special newsstand extension of PEOPLE in 2002, People StyleWatch is published 11 times a year, with a guaranteed circulation of 800,000 and reaches 5.6 million readers each month. PeopleStyleWatch.com is the #1 style magazine website reaching 3 million unique visitors and averaging150 million pageviews each month with content that is refreshed throughout the day. Every day on PeopleStyleWatch.com you’ll see the latest looks from the red carpet and get the latest scoop on trends, as well as tips on fashion, beauty and shopping. People StyleWatch is available on the iPad, Kindle Fire, NOOK Color, NOOK Tablet and now on the iPhone starting with the September 2013 issue. Readers can now connect with PEOPLE StyleWatch via print, digital, tablet or mobile devices.


Amy Galleazzi, [email protected], +1.212.522.3689

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