Dear Clients and Partners,

As you know, I’m an evangelist for the Power of Magazine Media and Advertising. Last week, Nielsen Catalina Solutions announced that magazines deliver the highest return on advertising spend (ROAS) of all media platforms (http://bit.ly/1UdwTD3).

According to this multiyear study, magazines lead the pack with ROAS of $3.94 per dollar of media spent. TV, display and mobile generate approximately $2.45–$2.63.

We support and applaud the results of this independent study. It proves why you should include Time Inc. in every one of your media plans.

Best,

Joe Ripp
Chairman and CEO
Time Inc.