(NEW YORK, NY, MAY 17, 2017)—Today, Time Inc. (NYSE: TIME) announced the launch of two new SOUTHERN LIVING branded retail stores, located in Destin, FL, and Huntsville, AL. Each store will feature a selection of items from local Southern artists and producers, as well as SOUTHERN LIVING branded books and more. The Destin and Huntsville stores will open in late May, just in time for Memorial Day weekend.

The SOUTHERN LIVING brand opened its first retail store in Myrtle Beach, SC, in November 2016. The Destin and Huntsville stores mark the second and third openings, respectively.

The SOUTHERN LIVING brand’s in-house experts designed both the Destin and Huntsville locations, and the stores have dedicated spaces for fashion, beauty, food, home décor and gardening. Southern brands with products in the stores include: 1818 Farms, Charleston Tea, Face To Face, Lamon Luther, Love Cookies, Merry Cheese Crisps, Natural Life, Prayer Bowls, Sugarboo Designs and Uwharrie Chair Co.

The new SOUTHERN LIVING branded stores will also host book signings and visits from artists, as well as uniquely Southern food samples and tea tastings.

“As we continue to expand the SOUTHERN LIVING branded stores, we chose two distinctly Southern markets: Destin, Florida, and Huntsville, Alabama,” said Kristen Payne, VP Time Inc. Licensing. “We look forward to having visitors experience the brand’s iconic style firsthand in Florida and Alabama.”

The SOUTHERN LIVING brand partnered with Beyond Brands Group, LLC, to open the stores. The Destin, FL, store is located in Destin Commons, and the Huntsville, AL, store is located in Bridge Street Town Centre.

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ABOUT SOUTHERN LIVING 
The SOUTHERN LIVING brand celebrates the essence of life in the South, covering the best in Southern food, home, garden, and travel. Reaching more than 20 million people each month, the SOUTHERN LIVING brand connects consumers to the region’s rich culture through a variety of print, digital, mobile, product licensing and event platforms. Headquartered in Birmingham, Alabama, the rapidly expanding SOUTHERN LIVING brand is part of Time Inc., one of the largest media companies in the world. 

 

ABOUT TIME INC. 
Time Inc. (NYSE:TIME) is a leading content company that engages over 170 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE and SOUTHERN LIVING, as well as approximately 60 diverse brands in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.’s creative lab and content studio; and the PEOPLE ENTERTAINMENT WEEKLY NETWORK (PEN). The company is also home to celebrated events, such as the TIME 100, FORTUNE MOST POWERFUL WOMEN, PEOPLE’s SEXIEST MAN ALIVE, SPORTS ILLUSTRATED’s SPORTSPERSON OF THE YEAR, the ESSENCE FESTIVAL and the FOOD & WINE Classic in Aspen. 

 

CONTACT 
Ashley Calame, 212-522-9150, Ashley.Calame@timeinc.com 
Hailey Murphy, 212-522-3204, Hailey.Murphy@timeinc.com