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Time Inc.’s Southern Living Launches First Branded Retail Store

New store located in Myrtle Beach, South Carolina Features Range of Gift Items Produced in the South, Demo Kitchen and More

Nov 21, 2016

(NEW YORK, NY, NOVEMBER 21, 2016)—Today, Time Inc. (NYSE: TIME) announced the official launch of the first Southern Living branded retail store, located in the Market Common shopping center in Myrtle Beach, SC. The new store features a selection of items from local Southern artists and producers and by the Southern Living brand, a state-of-the-art demo kitchen and more.

Southern Living’s in-house experts designed the 5,000 square-foot space. In the store’s special Grocery section, customers can purchase products that have won Southern Living Food Awards, pantry items from Lowcountry Produce and other brands, as well as Southern Living’s variety of cookbooks. For the holiday season, Southern Living is showcasing items from several companies in its 2016 Holiday Gift Guide, running in the December issue on newsstands now. The store also has dedicated spaces for fashion, home décor and gardening items.

The Southern Living store will also host live music, book signings and visits from artists. In the demo kitchen, customers can sample Southern Living recipes that will be tested on site. Plus, the store will offer sweet tea to customers for free every day.

“As we extend the Southern Living brand to a whole new level, we chose a distinctly Southern market, Myrtle Beach, for our inaugural retail store,” said Southern Living Editor-in-Chief Sid Evans. “Southern Living used its inspiration and iconic style to carefully curate the items for sale and design the beautiful space. We are looking forward to providing Myrtle Beach with a new destination during the holiday season and year-round.”

Southern Living partnered with Watch Out, LLC to open the store. The Market Common Shopping Center is located on 4017 Deville St. in Myrtle Beach.

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About Southern Living 
Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, garden, and travel. Reaching more than 20 Million people each month, Southern Living connects consumers to the region’s rich culture through a variety of print, digital, mobile, product licensing and event platforms. Headquartered in Birmingham, Ala., the rapidly expanding Southern Living brand is part of Time Inc., one of the largest media companies in the world. 


About Time Inc. 
Time Inc. (NYSE:TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multi-media landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom. Time Inc.has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform, The Foundry, Time Inc.’s creative lab and content studio, and the People Entertainment Weekly Network (PEN). The company is also home to celebrated franchises and events, such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen. 



Kerri Chyka 

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