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‘Love on Louisiana: An Essence Hometown Heroes Tribute’ Celebrates the Resilience of the Baton Rouge Community with Tina Knowles-Lawson, Solange Knowles and Kelly Rowland

Holiday Event in Partnership with BeyGOOD and Habitat for Humanity Aims to Raise $1 Million to Aid Louisiana Flood Relief

Nov 11, 2016

(NEW YORK, NY, NOVEMBER 11, 2016)—On Sunday, November 20, Time Inc.’s Essence will join forces with Tina Knowles-Lawson, Solange Knowles and Kelly Rowland, with support from Beyoncé and BeyGOOD, to host Love on Louisiana: An Essence Hometown Heroes Tribute celebrating the resilience of the Baton Rouge community.

The holiday dinner and awards ceremony, set at Raising Cane's River Center, will honor standout students and teachers for their commitment to serving and rebuilding their communities. With support from the City of Baton Rouge and the State of Louisiana, the event will serve as a call to action to raise $1 million to help families recover in the wake of this summer’s catastrophic flooding, which produced 7 trillion gallons of water—three times the rainfall total of Hurricane Katrina.

“We have continued to witness firsthand the strength of our long-term partners in Louisiana in the aftermath of natural disasters, and it is with great pride that we are partnering with Ms. Tina, Beyoncé, Solange, Kelly and BeyGOOD to harness the resources of our collective networks and join the community in rebuilding,” said Essence President Michelle Ebanks.

"Louisiana is a special place in my family’s history and we are committed as a family to never forget the city and the people of Baton Rouge,” said Tina Knowles-Lawson. “It breaks my heart to see the unimaginable disaster and destruction caused by the flooding, and we will stand and support every effort in place to help the people most affected.”

In addition to the award recognition, gift baskets containing donated goods will be distributed to students, teachers and families who are still largely affected by the severe flooding. The event will also galvanize citizens from around the world to support Louisiana by donating here to fund new homes for local families via Habitat for Humanity of Greater Baton Rouge.

“I extend my deepest appreciation to Ms. Tina Lawson, Essence and Time Inc. for their commitment to helping the people of Louisiana,” said Gov. John Bel Edwards. “The Essence family has a long and rich history with our state and the ‘Love on Louisiana Tribute,’ which celebrates the strength of our families and students, is especially meaningful. This is the time of year when families, friends and communities come together. Our people have endured many setbacks over the last several months, but they are resilient and determined to come back stronger. But we cannot do it alone and that is why it is so gratifying to know that you support us and that your hearts are with Louisiana.”

“Baton Rouge is especially proud to host this event that not only recognizes students and teachers who have contributed to rebuilding our community, but will also raise much needed funds to help families recover,” said Mayor-President Melvin L. “Kip” Holden. “The power that these amazing sponsors bring to this event means it will be a tremendous success, and they have our deepest appreciation.”

Join the conversation online by using the hashtag #LoveOnLouisiana and by directing supporters to donate here. Follow Essence on InstagramFacebook, and Twitter to learn more.

Partners for Love on Louisiana: An Essence Hometown Heroes Tribute include Habitat for Humanity of Greater Baton Rouge and Brand Jordan.

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About Essence Communications Inc. 
Essence Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a multi-platform presence in publishing, live events and online. The company’s flagship publication, Essence magazine, is the preeminent lifestyle magazine for African-American women, generating brand extensions, such as the Essence Festival, Essence Black Women in Hollywood and Black Women in Music, the Window on Our Women and Smart Beauty consumer insights series, Essence.com and ventures in digital media (mobile, television and VOD). For 46 years, Essence, which has a brand reach of 14.2 million, has been the leading source of cutting-edge information and specific solutions relating to every area of African-American women’s lives. Additional information about ECI and Essence is available at www.essence.com. 

 

About BeyGOOD 
Founded in 2013 during the Mrs. Carter Show World Tour, BeyGOOD is an extension of Beyoncé's charitable heart. Through impactful dynamic partnerships, BeyGOOD's mission is to set an example of giving back and paying it forward while empowering others to do the same with what they have in their own communities. BeyGOOD is built on the belief that we are all in this together and each and every one of us can make a difference by giving back. 

 

About Time Inc. 
Time Inc. (NYSE:TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform, The Foundry, Time Inc.’s creative lab and content studio, and the People Entertainment Weekly Network (PEN). The company is also home to celebrated franchises and events, such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen. 

 

CONTACT: 

Dana Baxter 
212-522-1634 
dana.baxter@timeinc.com 

Bradford Bridgers 
212-522-1089 
bradford.bridgers@timeinc.com

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