New York, NY (March 2, 2016) – Time Inc. (NYSE:TIME) today announced that it has completed the acquisition of Viant Technology Inc., a data-driven leader in people-based marketing. The purchase combines Time Inc.'s premium content, subscriber data and advertising inventory with Viant's first-party data and programmatic capabilities to bring substantial value to customers of both platforms.

"Together Time Inc. and Viant will create a powerhouse platform—with massive scale in first-party data combined with premium content—that hasn’t existed in the market," said Time Inc. Chairman & CEO Joe Ripp.

The acquisition accelerates Time Inc.'s strategy of activating its subscriber data across the world's best content brands and dramatically strengthens the company's value proposition by giving marketers sophisticated targeting and measurement capabilities.

“This unique combination creates a market leader in premium content, first-party data and people-based advertising technology, providing truly accountable advertising,” says Tim Vanderhook, CEO of Viant. “We are excited to join Time Inc. and to create a scaled solution for marketers who want to go beyond the walled gardens that currently dominate the digital advertising landscape.”

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About Time Inc.

Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated franchises and events, including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend our live media events every year. We have been extending the power of our brands through various investments and acquisitions, including the formation of Sports Illustrated Play, a new business devoted to youth and amateur sports, and the acquisition of inVNT, a company that specializes in live media. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers.

About Viant

Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising CloudTM provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach and accountability into cross-device advertising. Founded in 1999, Viant owns and operates several leading digital ad technology and media companies, including Specific Media, Vindico and Myspace, and it is a member of the Xumo joint venture. For more information, please visit www.viantinc.com.

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CONTACT:

Time Inc. Investor Relations and Corporate Communications

Jill Davison
Jill.Davison@timeinc.com
212-522-0105

Tanya Levy-Odom
Tanya.Levy-Odom@timeinc.com
212-522-9225