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Time Inc.’s Essence Hosts Its First-Ever Beauty Carnival on April 21 in NYC, Celebrating Its Best in Black Beauty Awards and Offering an Exciting Preview of Its Inaugural Beauty & Style Expo

Expo Slated to Debut in New Orleans at the 2016 Essence Festival New Orleans Presented by Coca-Cola

Apr 15, 2016

New York, NY(April 15, 2016)—Time Inc.’s Essence will create an all-access beauty extravaganza during two exciting events: The Best in Black Beauty Awards, a fun-filled beauty carnival-themed event celebrating the magazine’s annual feature that will be held in New York City on April 21, and the new Beauty & Style Expo, the ultimate experience in all things beauty and glam that will take place at the 2016 Essence Festival held during Fourth of July Weekend in New Orleans, Louisiana.

Selected by over 1,000 Essence BeautyBox subscribers and insider panelists, the annual Essence Best in Black Beauty Awards, one of the magazine’s most beloved franchises, features a list of the hottest people, places and products that are transforming beauty for the African-American audience (Essence.com/BestInBlackBeauty.) The invitation-only carnival-themed event will host over 150 beauty industry mavens, celebrities and social media influencers. In addition, an on-site activation will feature the Essence BeautyBox, the monthly subscription service curated by the beauty experts at Essence.

During The Best in Black Beauty Awards event, attendees will also get an exclusive sneak preview of the first-ever Essence Beauty & Style Expo, which will take place during the Essence Festival July 1–3 in New Orleans at the Ernest N. Morial Convention Center. Attendees will be inspired to celebrate their beauty as they enjoy tutorials and seminars with celeb beauty experts and icons, fashion presentations with style trendsetters, complimentary style consultations, mini makeovers, giveaways and so much more! Register now for the Beauty & Style Expo at Essence.com.

The Beauty & Style Expo will run for three days during the Essence Festival, offering guests an exciting range of experiences:

  • Glam School: See how-to’s on new looks, like graphic eyes, summer-proof makeup, braids and twists
 
  • Expert Exchange: Hear from Essence editors, beauty bloggers and celeb stylists on hot topics
 
  • TrendWatch: Glimpse the latest fashions fresh off the catwalk—from swim to kids to international
 
  • Street Style: Get styled to the hilt and walk the runway in a fashion show featuring members of the audience
 

“Whether it’s road-testing hundreds of products or creating experiences for them to try products for themselves, our audience expects us to provide the best beauty solutions and tools that will help make their lives easier—and look fabulous at the same time!” said Essence Editor-in-Chief Vanessa De Luca.

Essence has remained the #1 beauty authority for Black women for over 46 years—meeting the needs of African-American women who represent a myriad of skin tones, body types and hair textures. Both experiences will further demonstrate the brand’s influence in the beauty space, as it seeks to provide the latest beauty solutions and tools for its audience. For more information on Essence, visit Essence.com or pick up the latest issue. Follow us on Twitter and Instagram to join the conversation @essence or become a fan on Facebook.

For more information on the 2016 Essence Best in Black Beauty Awards visit Essence.com/BestInBlackBeauty or pick up the May 2016 issue on newsstands now. Sponsors for the Essence Best in Black Beauty Awards are Colgate and Essence BeautyBox.

Sponsors for the Essence Beauty & Style Expo are Essence BeautyBox, My Black Is Beautiful, Cantu, Carol’s Daughter, Crème of Nature, Dark and Lovely, Mizani and Walmart, the Official Beauty Expo Retail Partner.

About Time Inc.

Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom.

About Essence Communications Inc.

Essence Communications Inc. (ECI) is the #1 media company dedicated to African-American women, with a multi-platform presence in publishing, live events and online. The company’s flagship publication, Essence magazine, is the preeminent lifestyle magazine for African-American women, generating brand extensions such as the Essence Festival, Essence Black Women in Hollywood and Black Women in Music, Window on Our Women and Smart Beauty consumer insights series, Essence.com, and ventures in digital media (mobile, television and VOD). For over 46 years, Essence, which has a brand reach of 14.2 million, has been the leading source of cutting-edge information and specific solutions relating to every area of African-American women’s lives. Additional information about ECI and Essence is available at www.essence.com.

 

CONTACT:

Dana Baxter
Essence
212-522-1634
DBaxter@essence.com
Sheila Harris
Essence
212-522-1089
SHarris@essence.com