NEW YORK, NY (April 28, 2016) – Time Inc.’s (NYSE:TIME) People en Español, the leading Hispanic media brand, will mark its 20th anniversary during the annual Los 50 Más Bellos all-star, red-carpet event taking place during Upfront Week on May 17 at Espace in New York City. One of the brand’s most beloved franchises, the annual Los 50 Más Bellos hits newsstands in May as part of the June issue and for the first time features 20 cover subjects in celebration of People en Español’s 20th anniversary.

An all-access live-stream on peopleenespanol.com will also broadcast for the first time on the Crossroads of the World billboard in New York City’s Times Square, incorporating celebrity interviews and red-carpet action. The event will also include an interactive fan area adjacent to the red carpet (accommodating 100+ fans) and a variety of themed sponsor activations, hosted by AVEENO®, Colgate® Optic White® and Toyota.

“Inspired by the classic list of sensuous pleasures, the star-studded affair will bring to life this year’s Los 50 Más Bellos theme of the Seven Indulgences: Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride,” said People en Español Editor-in-Chief Armando Correa. “This year, our event will capture the power of the capital vices through a multisensory adventure that is sure to resonate with each of us, whether it’s just one indulgence or all seven.”

That evening, Toyota will shine a light on all the beautiful people with the Prius Spotlight Cam. Working with a master lighting designer, Toyota will utilize the actual headlights of the All-New Prius to design the lighting on the red carpet for a picture-perfect moment for the stars that will accentuate their style and make them look enviously flawless.

The highly anticipated list of Los 50 Más Bellos will be revealed on May 6 in a one-hour television special on Univision’s El gordo y la flaca. Simultaneously, People en Español will debut new online shows and a social campaign tied to Los 50 Más Bellos, including “People en Español VIP,” which offers exclusive celebrity conversations and behind-the-scenes access; #TodosSomosBellos, in which cover subjects share their views on real beauty; and a behind-the-scenes documentary on the brand’s cover shoots from locations including Mexico, Miami and New York City.

“In this milestone year, we wanted to create a unique, accessible, live experience that also magnifies the extraordinary Los 50 Más Bellos content in the magazine and extends it online,” said People en Español Publisher Monique Manso. “This year, we are delighted to partner with AVEENO®, Colgate® Optic White® and Toyota to host more than 400 industry insiders and VIPs in a joint celebration of our 20th anniversary and the world’s most beautiful Hispanics.”

Join the conversation @peopleenespanol #50MasBellos.

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About People en Español

People en Español was launched in 1996 as a special issue and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, People en Español reaches an audience of 7 million every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. People en Español delivers original editorial content that captures the values, contributions and impact of today's Hispanics in the U.S. The brand’s social media footprint comprises 1,360,000 followers on Twitter, over 3,880,000 “Likes” on Facebook and 1,200,000 followers on Instagram. For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit peopleenespanol.com or follow People en Español on Twitter at @PEOPLEenespanol and on Facebook at facebook.com/PEOPLEenespanol.

About Time Inc.

Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom.

CONTACT:

Dana Baxter
Sr. Director of Communications, People en Español
212-522-1634
dbaxter@essence.com