Time Inc. Archives

TIME and Mic Launch Multimedia Investigative Journalism Initiative

Feb 15, 2017

(NEW YORK, NY, FEBRUARY 15, 2017)—TIME, a Time Inc. (NYSE: TIME) brand, and Mic are partnering on an investigative journalism initiative, producing deeply reported, co-branded multimedia series on an ongoing basis. The first joint project launches in Spring 2017.

The reporting and video teams of TIME and Mic will work closely together and the projects will be promoted and distributed across both brands’ platforms, with co-branded features running in TIME magazine, on Mic.com, and promoted on social media channels. The initiative will be packaged for platform distribution to capitalize on Mic’s reach, which includes 100 million millennials in the U.S. each month, and over 300 million video views on Facebook alone in January.

“TIME’s collaboration with Mic will allow both of our brands to reach new audiences and platforms through powerful storytelling on topics that our readers care about and are important to the national conversation,” said TIME Editor-in-Chief Nancy Gibbs.

“Working together, we will be able to cover stories in a deeper way and leverage the reach and impact of both brands, ” said Mic Chief Strategy Officer, Cory Haik. “This partnership will be powerful given Mic’s unique voice and audience of educated millennials, and TIME’s print and digital reach and reputation.”

Working with Mic will be TIME’s award-winning Enterprise team, led by Kira Pollack, who was the driving force behind the Emmy-nominated 10-part series “A Year in Space,” the multi-media 100 Most Influential Photos of All Time, and this year’s ongoing Finding Home project tracing the lives of three refugee women and their newborn babies.

Mic will have a team working on this project, led by Kerry Lauerman, Executive News Director, and Shelley Venus, Executive Producer, Video. Mic’s recent in-depth multimedia features include American Hopes & Fears and Unerased: Counting Transgender Lives,features which was nominated for a GLAAD Media Award.

TIME’s global audience is more than 100 million, the largest in its history. TIME.com has nearly 30 million unique visitors per month (comScore) and a combined social audience of 30 million. In January, TIME’s video streams hit 82 million across all platforms (Brightcove).

Mic is a diverse news and media company that exists to help young people make sense of a rapidly changing world. Mic informs and entertains its audience with original reporting, perspective and video on the issues that will define the future. Mic reaches 100 million millennials in the U.S. and 300 million people around the world each month.

# # #

ABOUT TIME INC. 
Time Inc. (NYSE:TIME) is a leading content company that engages over 170 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE and SOUTHERN LIVING, as well as approximately 60 diverse brands in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.’s creative lab and content studio; and the PEOPLE ENTERTAINMENT WEEKLY NETWORK (PEN). The company is also home to celebrated events, such as the TIME 100, FORTUNE MOST POWERFUL WOMEN, PEOPLE’s SEXIEST MAN ALIVE, SPORTS ILLUSTRATED’s SPORTSPERSON OF THE YEAR, the ESSENCE FESTIVAL and the FOOD & WINE Classic in Aspen. 

 

CONTACT 
Kerri Chyka, 212-522-3651, Kerri_Chyka@timeinc.com