Meredith Expands Reach of Popular Media Brands to Turkey And Italy
Mar 18, 2013
DES MOINES, Iowa and NEW YORK, March 18, 2013 /PRNewswire/ -- Meredith Corporation (NYSE:MDP; www.meredith.com), a leading global media and marketing company serving women, announced several agreements that expand the reach of its popular media brands in Turkey and Italy.
In Turkey, Istanbul-based Dinosaurs Yayincilik ve Dijital Medya Ltd. will launch local editions of three Meredith brands: Better Homes and Gardens, Parents and More. All three will be published under license in the Turkish language, with distribution planned via subscriptions and newsstands throughout the country. The titles are expected to launch in April 2013.
In Italy, Allrecipes.com recently launched Allrecipes.it, a localized site dedicated to Italian cooks. Allrecipes.com is world's No. 1 digital food brand. It receives more than 1 billion annual visits from food lovers across 23 countries in 12 languages via web and mobile sites, apps and eBooks.
"We're very proud to be forming relationships with new partners and expanding the reach of our brands to new languages and cultures," said John Zieser, Meredith's Chief Development Officer. "We have a clear and strategic goal to continue expanding internationally, increasing the value of our global audience for our advertising and marketing partners."
About Meredith Corporation
Meredith Corp. (www.meredith.com) is the owner of powerful consumer brands such as Better Homes and Gardens, Parents and Allrecipes.com, and cutting-edge marketing capabilities. Meredith is actively seeking international licensing and strategic partners. If interested please contact John Zieser, Chief Development Officer (firstname.lastname@example.org).
SOURCE Meredith Corporation