Pfizer Teams With EatingWell To Launch Free Mobile App
Lipitor For You "Recipes 2 Go" App Helps Consumers Manage Heart Health on the Go
May 22, 2012
NEW YORK, May 22, 2012 /PRNewswire/ -- Pfizer Inc. (NYSE: PFE) and EatingWell Media Group, publisher of EatingWell Magazine and part of Meredith Corporation (NYSE: MDP), today announced the launch of Pfizer's Lipitor For You "Recipes 2 Go" mobile application ("app"), marking the first time Pfizer has released a consumer mobile app for a prescription product in the U.S.
The Lipitor For You "Recipes 2 Go" app is available for free from the App Store on iPhone, iPod touch and iPad, at www.itunes.com/appstore, and for Android phones and tablets from Google Play (www.play.google.com).
The "Recipes 2 Go" app offers consumers a variety of resources that can help to manage heart health anytime, anywhere. The app includes access to healthy recipes for appetizers, entrees, side dishes, snacks and desserts; a shopping list feature; and tips on portion sizes and exercise.
The Lipitor For You "Recipes 2 Go" app includes:
Pfizer began working with EatingWell in 2009, licensing the brand's healthy recipes for the LIPITOR My Heart Wise website.
"The launch of a mobile app solution in conjunction with Pfizer is an important step toward helping to make heart-healthy living more convenient for today's on-the-go consumers," said Larry Sommers, General Manager, Digital Media and Business Development, EatingWell. "Our team of registered dietitians, nutrition and Test Kitchen experts has created custom healthy-eating solutions to inspire consumers to make healthy eating a way of life."
"Taking a cholesterol-lowering medication like LIPITOR is just part of the equation for maintaining a healthy lifestyle," said Greg Reeder, Senior Director, Team Leader, US Brands, Established Products Business Unit, Pfizer Inc. "The healthy recipes from our partnership with EatingWell gives Pfizer another innovative way to educate patients on the importance of managing cholesterol."
The Lipitor For You "Recipes 2 Go" app extends the newly launched Lipitor For You and Smart Living website (www.lipitorsmartliving.com), which features over 500 additional healthy recipes from EatingWell, helping to inspire patients to cook delicious meals that are compatible with their treatment goals. Statistics show that one in five adults over the age of 20 in the U.S. has high cholesterol, which is a major risk factor for cardiovascular disease, including heart attack and stroke.
ABOUT Pfizer Inc.: Working together for a healthier world®
LIPITOR can lower the risk for heart attack or stroke in patients with diabetes and risk factors such as diabetic eye or kidney problems, smoking, or high blood pressure.
IMPORTANT SAFETY INFORMATION
If you take LIPITOR (atorvastatin calcium) tablets, tell your doctor if you feel any new muscle pain or weakness. This could be a sign of rare but serious muscle side effects. Tell your doctor about all your medical conditions and all medications you take. This may help avoid serious drug interactions. Your doctor should do blood tests to check your liver function before starting LIPITOR (atorvastatin calcium) tablets and during your treatment if you have symptoms of liver problems. Tell your doctor if you have diabetes. Elevated blood sugar levels have been reported with statins, including LIPITOR (atorvastatin calcium) tablets.
Common side effects are diarrhea, upset stomach, muscle and joint pain, and changes in some blood tests.
LIPITOR $4 Co-Pay Card Terms and Conditions
This Card is not valid for prescriptions that are eligible to be reimbursed, in whole or in part, by Medicaid, Medicare or other federal or state healthcare programs (including any state prescription drug assistance programs and the Government Health Insurance Plan available in Puerto Rico [formerly known as "La Reforma de Salud"]).
The Card is not valid for prescriptions that are eligible to be reimbursed by private insurance plans or other health or pharmacy benefit programs which reimburse you for the entire cost of your prescription drugs.
To qualify for this offer, your out-of-pocket expense must be greater than $4 per prescription. If your out-of-pocket expenses for a 1-month supply (30 tablets) are $79 or less, you will pay $4 for a 1-month supply. If your out-of-pocket expenses for a 1-month supply (30 tablets) exceed $79, you qualify for up to $75 in savings for a 1-month supply. In either case, you can only qualify for up to $1,000 of savings per calendar year. After maximum of $1,000, you will pay usual monthly out-of-pocket costs.
You must deduct the value received under this program from any reimbursement request submitted to your insurance plan, either directly by you or on your behalf.
The Card is not valid for Massachusetts residents whose prescriptions are covered in whole or in part by third-party insurance, or where otherwise prohibited by law.
This Card cannot be combined with any other rebate/coupon, free trial or similar offer for the specified prescription.
The Card will be accepted only at participating pharmacies.
This Card is not health insurance.
Offer good only in the U.S. and Puerto Rico.
The Card is limited to 1 per person during this offering period and is not transferable. Offer limited to 1 use per month.
Pfizer reserves the right to rescind, revoke or amend the program without notice at any time.
Card and Program expires 12/31/2014.
No membership fees.
For reimbursement when using a non-participating pharmacy/mail order: Pay for LIPITOR prescription and mail copy of original pharmacy receipt (cash register receipt NOT valid) with product name, date and amount circled to:
Be sure to include a copy of the front of your Co-Pay Card, your name and mailing address.
SOURCE Meredith Corporation
For further information: Joan Campion, +1-212-733- 2798, for Pfizer; or Carrie Carlson, +1-212-551-7053, or Amanda Cortese, +1-212-551-7087, both for EatingWell