21 Percent Of Millennial Moms Use Their Phone In The Bathroom And 12 Percent Use It During Sex
NEW STUDY FROM MEREDITH'S PARENTS NETWORK: TODAY'S MILLENNIAL MOM IS CONSTANTLY SETTING NEW RULES FOR WHEN, WHERE AND HOW SHE'S CONNECTING
May 9, 2012
NEW YORK, May 9, 2012 /PRNewswire/ -- Meredith's Parents Network, the leading parenthood media portfolio which includes Parents, American Baby, FamilyFun and Ser Padres, today announced exclusive new findings from its second "Moms & Media" survey. The survey explored moms' various media behaviors including preferences, consumption, and motivation.
"Moms & Media 2" finds that for moms born between 1977 and 1994, there is no part of their lives that is media free. From the bathroom (21%) to the bedroom (12%) these moms are checking Facebook, streaming television and reading magazines everywhere and anywhere they go. They are developing entirely new relationships with all forms of media on their own terms.
While more than 8 in 10 women are on Facebook, it is definitely a love/hate relationship. 57 percent of millennial moms feel like Facebook is a waste of their time yet 89 percent describe the time they spend on the site as their "me time." The site has also opened up a world of new annoyances and pet peeves with 38 percent of moms admitting that the overly personal information others share in their status updates is annoying and 22 percent are turned off by Facebook Friends who make too many political statements in their status updates.
"Today's moms are media omnivores," says Carey Witmer, EVP/President, Meredith Parents Network. "Controlling their voracious diet is so important to them that they are constantly creating new rules about how and when media intermingles with their busy lives via their various devices, screens and networks."
DETAILED FINDINGS FROM THE PARENTS NETWORK'S "MOMS & MEDIA 2" SURVEY*:
MOMS REALLY LOVE THEIR SMARTPHONES
MOMS HAVE A LOVE HATE RELATIONSHIP WITH FACEBOOK
MOMS & TV—WATCH OUT FOR SPOILERS!
The survey was conducted online by Zeldis Research Associates using a nationally representative sample of moms with children aged 0-12. Fieldwork was conducted from November 18-December 14, 2011 and resulted in 1,041 completed questionnaires.
*Please credit all data to "Moms & Media 2" a Meredith Parents Network Survey
SOURCE Meredith’s Parents Network
For further information: Colleen Schwartz, +1-212-551-7033, firstname.lastname@example.org